Romania key figures

Romania’s hospitality and foodservice sector continued its consolidation in 2025, supported by sustained domestic demand and gradual tourism recovery. The food and beverage service activities segment generated an estimated €8 – 8.5 billion in revenue, confirming Romania’s position among the expanding markets in Central and Eastern Europe.

Hotel performance indicators improved moderately, with occupancy levels stabilizing around 65% and average daily rates recording year-on-year growth, contributing to healthier revenue performance across the sector. While accommodation remains an important component of the broader hospitality landscape, the strongest dynamism continues to be observed in foodservice and urban consumption formats.

Consumer trends continued to shift, with delivery channels accounting for a material share of urban HoReCa revenue, underlining the structural importance of omnichannel strategies and digital engagement in restaurant business models.

Looking ahead, industry analysts project continued expansion, with Romania’s hospitality market poised for further growth through the latter half of the decade as demand stabilizes and operators adapt to new service formats and evolving guest expectations.

Romania’s retail sector, closely interconnected with hospitality consumption patterns, has also maintained positive momentum. Retail trade recorded sustained annual growth supported by rising wages and resilient consumer spending. Modern retail infrastructure surpassed 4.5 million sqm of gross leasable area by the end of 2024, with continued development in 2025.5 International food retail chains remain dominant in turnover rankings, with Lidl and Kaufland among the leading operators.